Naver ranks highest in employee satisfaction among Korean conglomerates: Blind Index

Bomi Yoon


Average happiness score for Korean employees stands at 41 points

By Anna J. Park

Naver received the highest rating for employee satisfaction among major business groups in the country, with 62 points out of 100.

This is according to the results of the Blind Index of Employees’ Happiness (BIE), an annual survey developed jointly by career web portal site Blind and the Korea Labor Institute.

The annual survey announced on Monday showed that the average happiness index among Korean employees stood at 41 points, which is one point higher from the previous year.

Since the annual survey was launched in 2018, the average happiness score for Korean employees has never exceeded 50 points. The overall low employee satisfaction rate is often attributed to high stress levels and low job satisfaction.

While Naver ranked the highest in terms of employee happiness among major domestic corporate groups, Kakao, whch is not only the main tech rival of Naver but also had the highest score in the previous year, saw its happiness index plunge significantly. Kakao’s score for this year stood at 39 points, two points below the average.

Among individual companies, the company rated highest by its employees in terms of happiness last year was the Korea Institute of Nuclear Safety (KINS) with 82 points. Media marketing firm Daehaknaeil, Google Korea, SAP Korea, Synopsys Korea, Naver Webtoon, Korea Midland Power, Qualcomm Korea and Nexon Games followed, constituting the top 10. Four out of the top 10 companies are foreign companies.


In terms of professions, medical doctors (60 points), pharmacists (59 points) and lawyers (59 points) showed the highest levels of happiness, while soldiers (30 points) and journalists (34 points) recorded the lowest happiness levels.

Soldiers for the Korean military (30 points) were surveyed to have a much lower happiness level, compared to the U.S. military stationed in Korea, who scored 51 points.

The gap between the top 10 percent bracket and the bottom 10 percent bracket of the happiness index has widened to 2.5 times. The most significant differential factor between the top and bottom groups was observed in stress level and satisfaction with positions.

The survey has also revealed that the happiness of employees of a company is closely related to the firm’s market value and stock returns.

The survey was completed by 52,216 Korean employees through the Blind platform for five months from June 28 to Nov. 28 last year.

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