Hyundai Motor to unveil self-driving unit 42dot’s technology at CES 2024

Bomi Yoon

A teaser image for the promotional booth of 42dot, a vehicle software company of Hyundai Motor Group, at the 2024 Consumer Electronics Show / Courtesy of 42dot

A teaser image for the promotional booth of 42dot, a vehicle software company of Hyundai Motor Group, at the 2024 Consumer Electronics Show / Courtesy of 42dot

By Baek Byung-yeul

42dot, a self-driving software subsidiary of Hyundai Motor Group, will participate in the upcoming Consumer Electronics Show (CES), to unveil its business strategy and technology for a software-defined vehicle (SDV) under the theme of AI Machine, the company said Friday.

CES 2024 will be held from Jan. 9 to 12 in Las Vegas. This is the first time that 42dot is joining the world’s largest tech show.

“We plan to reveal our direction for SDV and its developing demonstration technology for creating a user-centered optimized ecosystem at the Hyundai Motor Group’s booth,” the company said.

42dot was established in 2019 and acquired by the automotive group in August 2022.

The company has set the theme of this exhibition as AI Machine, which refers to a machine that learns and improves on its own. Through this theme, 42dot will redefine the car not as hardware, but as a data machine that constantly learns and improves.

The company said software-centered vehicles are becoming more important as they can understand users’ situations and the entire process of movement, from charging to driving and parking, and can take the necessary actions independently.

At CES 2024, 42dot will showcase its SDV OS solution to showcase more details of the automotive group’s SDV vision by utilizing the data generated from the established SDV and AI technology to enhance vehicle functions and user interfaces.

“As Hyundai Motor Group’s smart mobility solution provider, 42dot aims to provide more people with the freedom of mobility, break down the constraints of time and space and allow them to immerse themselves in more valuable work,” Song Chang-hyeon, CEO of 42dot, said.

“To do this, we need to develop and define software-centered vehicles. This requires transforming the existing hardware-centered vehicle structure into a software-centered architecture where hardware and software are separated,” the CEO added.

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